We are aware of the fact that getting big on YouTube isn’t easy. But if you want to learn how to become a successful YouTuber, this article is the right place to start. Follow these 6 steps to become a Youtuber and make money out of it!
1. Pick Your Genre
You need to first figure out what genre you want to work in. There are four main genres on YouTube right now:
- Comedy/Vlogging. These focus on the laughs and audience engagement. Many comedy videos will go for comedic real-life skits, pranks or even animations/parodies. Vlogging is typically considered a “personal” type of video, but most vlogs focus on comedy and funny moments to maximize audience engagement and monetization potential.
- Gaming. Gaming is a diverse genre of different titles that different people enjoy for different reasons. Many people who want to know how to become a successful YouTuber are also asking how to be a successful YouTuber gamer, since gaming video is one of the biggest forms of content on YouTube and the Internet in general right now. People like watching other people play video games.
- Technology/Fashion. That’s right: Tech nerds and fashionistas belong in typically the same genre. This is because the most popular form of content for both of these genres is review content- that is, videos made to review the latest, greatest products in tech and beauty. Many of the biggest YouTubers in both of these circles also enjoy free review samples for certain products and are often cited as influencers in their fields.
- Educational/How-to. Last but not least, there’s educational/howto videos! Make no mistake: just because you see the word ‘educational’ doesn’t mean we’re talking about Pre-K videos. Most educational content on YouTube dives deeps into matters about philosophy, science, culture and more.
2. Pick Your Type Of Content
So, you’ve figured out your genre, but what type of content do you want to do within that genre?
- Motivation/Inspirational videos
3. Start YouTube-ing (Produce On a Schedule)
If you want to know how to become, you need to produce content on a regular schedule. The schedule of your content production depends on the kind of content you’re making, though you want to at least put out one video per week. Upping that to two/three videos per week is ideal, and some channels may even be able to do daily videos. However, try not to ever go over one video for each day of the week: if you start flooding your subs with too much content, they will unsubscibe, and you can’t typically earn that back.
4. Learn To Make Money Through Ads And Influencer Marketing
A key part of how to become a successful YouTuber is knowing how to make money off of YouTube. First, you’ll need to become a YouTube partner, and enable monetization on most, if not all of your videos (don’t monetize videos with copyrighted content!). Ad revenue doesn’t make a lot of money, especially not while you’re small, but it will start giving you good funding as you move up the ladder on YouTube. Around the time you breach 1-2K subscribers, it’s smart to start looking at influencer marketing and sponsorship opportunities to get extra money for your channel.
An influencer is a figure (usually a content creator or celebrity) that a businesses uses to spread their brand and product, generally with sponsored spots in their videos, sponsored reviews/overviews, or even subtle plugs like using the product in their videos. There are many platforms you can use to take advantage of influencer marketing and sponsorship opportunities on YouTube, including Reelio and FameBit.
5. Collaborating with Brands
When you have a good fan base and a net market value, brands will want to collaborate with you to feature their products in your videos. In exchange, you will get a fee samples and some added benefits. You can use your image and persuasion skills to your advantage, so that both you and the brand benefit mutually.
6. Work With Other YouTubers
Finally, it’s important to remember that you aren’t alone. If you want to know how to become a successful YouTuber, one of the biggest secrets is learning how to work with other successful YouTubers. Finding content creators who make similar content can help you get shoutouts and collaborations that will help both of you grow your channels. There’s a lot more you can get out of another content creator, too- more on that in a bit.
(Edvantage Point is India’s go-to platform for education-related products and services. We are into admissions management for schools, career advice and counselling services for students as well as recruitment services).